Tuesday, May 8, 2012

Practicum #7 - The End

When I began this Practicum, I set out with a rather grand goal in mind: to become a YouTube celebrity.  Now you see, I never really expected that to be a fully realized goal.  I knew it would be a longshot.  So I am not disappointed to say that I have not become a trusted YouTube personality.

Though, I have learned a lot of the industry, so to speak.  First, that YouTube has become a lot more advanced since I first joined in many, many years ago.  I loved looking at the statistics for my videos: viewer demographics and trends, and things of that nature.  It was so interesting.  When I initially was planning out my practicum, I had an loose plan to try and cater my videos to one specific demographic with the intend of creating repeat viewers.  It seems that I might have been successful in doing that.  My audience, however small, definitively skews female (59%).  The largest age demographic also happened to be women 45-54 years old.  That's a bit older than I had anticipated (especially since I reviewed Glee and The Hunger Games).  I'm happy that the clustering is pretty definitive.

I also learned that having a regular supply of new content is very hard to produce.  I optimistically tried to put out a new video every 1-2 weeks.  That did not happen.  I made only 5 in the entire semester.  I'm a senior, and therefore very busy.  I did not have the time to do more than what I did.  When I look at the people I used as inspiration such as Daily Grace, I am astounded by their commitment.  Daily Grace puts out 5 videos in a week.  Which leads me to believe that if you really want to become famous of YouTube, you have to treat it as you would your job, as your number 1 priority.  That's just not something I could have done.

Lastly, I really enjoyed doing this.  It was fun to have an outlet for my opinions.  I think I'm going to keep the channel around after the class is over.

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